THE MAKING OF HESTI

Sky Ryder Studio — Our First Logo Design I’ve been refining the visual identity for Sky Ryder Studio, and this week the logo finally reached a place that feels true to the brand. I wanted to share a bit about how it came together and the thinking behind the design. Starting With the Core Concept The heart of the logo began with a simple idea: a futuristic figure looking upward, symbolizing imagination, ambition, and the drive to create. I worked with Copilot to generate the i

Every platform begins as a spark — a quiet idea that refuses to fade. Hesti was born from that kind of spark: the sense that hospitality deserves tools that feel alive, attentive, and human. Not cold dashboards. Not rigid systems. Something warmer. Something that listens. This week marks the first step in shaping that vision into form. I’m building Hesti as a companion for the people who keep venues running — the hosts, managers, bartenders, servers, and operators who hold en

Hospitality has always relied on human intuition — the ability to read a room, anticipate a rush, or sense when a team member needs support. But the industry has also been weighed down by the invisible labor that surrounds that intuition: the notes scribbled on paper, the manual counts, the late‑night schedule edits, the endless data entry that steals time from the floor. Hesti is created with the mission to remove that weight. At her core, like Jarvis for Tony Stark in Marve

In hospitality, great service begins long before a guest walks through the door. It starts with the tools that empower staff — the systems they rely on to move, think, and respond with confidence. At the heart of that experience is visual design. For Hesti, visual design isn’t decoration; it’s a form of operational empathy. Design That Reduces Cognitive Load Hospitality moves fast. Staff don’t have time to decipher cluttered screens or hunt for buried actions. Hesti’s visual